Alternative Hair Show 2011, in Moscow

Celebrating its 29th year but appearing for the first time in Russia, the London-based Alternative Hair Show event brought together the biggest names in the hairstyling industry to the Kremlin Palace last Wednesday to raise money for charity. Half of the ticket proceeds will go to Britain’s Leukaemia & Lymphoma Research charity, and the other 50 percent to Russia’s Gift of Life.

The show has grown into the world's most prestigious annual hairdressing event, hosting leading teams and inspirational hair artists from all over the globe. Since it first began in 1983, the Alternative Hair Show has now raised more than £8 million for Leukaemia & Lymphoma Research.